Search Engine Optimization
(SEO) Marketing

Search Engine Optimization
(SEO) Marketing

In order to have the best chance of receiving an organic visit from a search engine user, your webpage needs to appear on the first page of search results for that search query. Over 90 percent of search engine traffic comes from webpages that appear on the first page of search results for each search term. But how can you get your webpages to appear on the first page? This happens through Search Engine Optimization (SEO).

Search Engine Optimization is the ability for a webpage to effectively communicate to search engines that its content is the best match for a user’s query. In other words, popular search engines play match-maker between user search queries and webpages. Search results are not only not random, but highly regulated by complicated search engine algorithms. You need an SEO expert who understands the ever-changing dynamics of the algorithm and how best to optimize your webpages so they match strategic, targeted keywords in order to help your business grow.