Healthcare marketing is essential to attracting new patients, staying in front of existing patients, and educating consumers and peers about the latest news and updates related to the addiction treatment industry.
Maintaining a quality website, practicing ethical search engine optimization (SEO), and engaging consistently with the social media community can increase your patient base and help your treatment center become a reputable and well-known industry leader.
An estimated 72% of Internet users in the United States looked online for health-related information within the past year — 77% of whom used search engines like Google, Bing, and Yahoo, as reported by Pew Research Center. The Internet is a convenient and useful resource for people to learn more about health conditions and related treatments — especially for those who suffer from substance use disorders and are hesitant to consult with their families and doctors on behalf of factors such as fear and stigma. If you operate a healthcare center that treats addiction and substance use disorders, focusing on healthcare marketing can demonstrate to prospective patients that your organization is knowledgeable, experienced, authoritative, and devoted to helping them achieve long-term recovery.