It seems like everyone has a blog today. There are good reasons for this; running a blog provides tangible value to most companies and their consumers. It can increase customer loyalty, help your marketing, and otherwise help your business succeed. You do need a blog, and here are just a few of the reasons why.
Yes, You Do Need a Blog: Here’s Why
Good blog content will be interesting and worth reading for those who are potential customers of your establishment. A legal office could run a blog answering frequent questions, providing legal advice, and commentating on modern legal trends. Restaurants might advertise promotions and events, new menu items, and recommend recipes through their website. Auto shops can provide all sorts of information; they can approach hobbyist car collecting, provide information on basic self-maintenance, etc.
With a little bit of creativity, any business can operate a blog that creates value for its readers. And this certainly isn’t an act of charity; there are many benefits to having people associate your company with a good blog.
Increase Visibility
Visibility is one of the most important elements of drawing customers and making sales. Having a blog can help make people in your community more aware of your business. Not only does your blog enhance your visibility, but it also gives you control over that exposure; you can display your values and priorities to represent your company the way you want to.
Interlink to Products and Services
Most business websites advertise various products and services. When someone goes searching for answers to a question they have and finds your blog, you have an excellent opportunity. You can be the first to offer this person the service that they’re looking for, and offer a direct link straight to the service that you’re offering. For instance, a digital marketing agency might break down the basics of good SEO content and then advertise their own expert services at the bottom via a call to action.
Build Email Marketing Leads
Email is the most prolific means of communication in the world, and it’s still a great tool for marketing. However, it’s often hard to get people to sign up for email lists. Endearing customers via helpful, well-written blog content is the perfect way to go about earning their trust and having them subscribe to your mailing list.
Advertising that gets in someone’s way and interrupts the activities they want to take part in is the wave of the past; the key to modern marketing is that you should make people want you to market to them.
Gain Organic Ranking
Of course, perhaps the greatest reason to run a blog is the potential to gain organic ranking. When you write a good, well-optimized post that people find helpful, it will help draw traffic and boost your leads. SEO content marketing via blogging is the most cost-efficient way to increase your reach and gain new business.
Blogs are indispensably valuable, but blogging isn’t easy. Writing well is a hard-earned skill, and writing good content can be quite time-consuming. However, you can still have a blog even without investing so much of your time. Here at Azonaco, our content writing and marketing skills are easy to adapt to many major industries. Get in touch to talk about having us supply you with content for a great blog that will draw traffic and convert leads.