Without a website and strong online presence, you’ll miss opportunity to attract new leads and clients for your business.
Your website is a digital brochure for your business and services you offer. Beyond that, it also the ability to generate new leads and clients who are searching for services related to your business. There are many reasons to hire someone to build a website for your business. We’ve narrowed it down to five to get you started.
Keep reading to discover the top benefits of hiring a web developer to customize your business website!
1. Boost Your Brand
What makes your business stand out from other companies in your industry? Your brand can help you differentiate your business from the rest. Otherwise, customers might have a difficult time pinpointing you from a crowd.
Your brand included many visual and non-visual components, including your:
- Logo
- Imagery
- Color scheme
- Voice
- Tone
- Personality
Your brand value, mission statement, and vision are important components of your brand, too. What promise are you making customers? What can you offer customers that no one else in your industry can?
You’ll want to make your brand a focal point for the rest of your marketing strategy. A strong, distinctive brand will tie your marketing materials and campaigns together. That way, you’re creating a cohesive experience for your customers.
A cohesive brand will ensure prospective customers recognize you, whether they’re on social media or your website.
By hiring a web developer to customize your website, you can make sure your brand appears consistent throughout your entire site. If a visitor clicks on one page and sees a completely different design or style, they might think they’ve traveled to a different website.
When you hire someone to build a website for your business, make sure they understand the key components of your brand. They should also understand the message you’re trying to convey.
Do you want to look professional or fun and quirky? Would you prefer a sleek, modern website, or something a little more interactive and engaging?
Custom web design will ensure your brand is represented across every page. In addition to design elements, your brand will need to appear within your written content as well.
By developing a distinctive brand, you can improve brand awareness and recognition across all marketing channels.
2. Optimize for Search Engines
When customers want to learn more about a business, they head online. In fact, 93% of all online activities begin with a search engine.
However, 75% of these searchers never look beyond the first page.
More companies are using search engine optimization (SEO) to improve brand awareness and attract more website traffic. SEO optimizing your site content using keyword research. However, there’s more to SEO than your content.
For example, Google now uses mobile-first indexing when determining how your website ranks in a search. If your website isn’t optimized for mobile devices, you’ll rank below competitors. As a result, prospective customers might have a difficult time finding you online.
Another important component of SEO is your page speed. A slow-loading website can scare visitors away.
Google prioritizes websites that are fast, easy-to-use, and convenient. By learning how to hire a web developer with SEO experience, you can improve your site and your ranking.
A higher ranking will improve your brand’s credibility and authority, too. By ranking above competitors, you’re showing customers you’re a helpful resource in your industry.
3. Improve the User Experience
About 38% of users will stop using a website if the layout is unattractive. Another 39% will stop engaging if images don’t load. Meanwhile, 39% will leave if your site speed lags behind.
Each of these interactions can cause a negative user experience that will stick with your visitors for a long time.
People remember the brands they had a good experience with. Then, they share those brands with friends, family members, and colleagues. If you want to build a positive reputation for your business, you need a site that focuses on the user experience.
Make sure your site is mobile-optimized, loads quickly, and is easy to navigate.
Then, look at your content. Is the text easy to read? Try using smaller sentences and paragraphs.
Utilize white space to improve readability and give your content room to breathe.
Hiring a web developer can also ensure your site is optimized for conversions. Are buttons easy to find and click on? Are you using a strong call-to-action?
Talk to your web developer about ways you can improve the user experience.
Remember, user experience is an important component of SEO as well. Try to hire someone to build a website with user experience in mind. That way, you’re boosting brand awareness, attracting visitors, and building authority.
4. Strengthen Your Security
Customers are becoming more concerned about their security both on and offline. If your site isn’t secure, customers might not trust your business with their information. As a result, you might lose visitors, leads, and e-commerce sales.
First, make sure “HTTPS” appears in front of your website URL. If it doesn’t, learn how to hire a web developer who can add an SSL certificate to your site.
Without an SSL certificate, you’re leaving visitors vulnerable to hackers.
Google also prioritizes websites that consider the user’s privacy. By improving your site’s security, you also have a chance to improve your SEO ranking.
5. Scale as Needed
Your business is bound to grow over time. Choosing a cookie-cutter template for your website can make it difficult for you to make changes. What if you have a new product or service you want to tell customers all about?
When you hire a web developer, you don’t have to worry. They can help keep your website updated with the most relevant information. In addition to updating your content, they can also update design and development components.
An old, outdated website will make your company look old, too.
By hiring a web developer, you can create a website that grows when you do. That way, you can scale as needed and keep visitors informed about your business.
Strengthen Your Online Reputation: 5 Reasons to Hire Someone to Build a Website
Your company’s website will represent your business even when your doors aren’t open. By choosing to hire someone to build a website for your business, you can set your company up for growth. Without a custom website, however, you’ll miss out on business opportunities.
Beat the competition with these reasons to hire a web developer today!
Ready to discover your new website? Contact us today for a free proposal.